I’m a classically trained graphic designer with a background in construction, printmaking, and photography. I came up in New York in the late eighties and nineties, which gives me a particular lens on creativity and craft.
I got into code because I like holding the full thing in my hand. Not for the first time in my career, I saw that a new set of tools was coming for my job, so I made it my business to get out ahead of it early, deeply adopt, find the edges, and figure out the new workflow. Darkroom to digital. X-Acto and rubber cement to Photoshop. Learning to code so the construction was mine. Now AI.
Three years of daily practice. I found that AI tools create five structural problems for creative work: they flatten your voice, they collapse evaluation into a single score, they lose your thinking between sessions, they demand structured input before you’ve finished having the thought, and they’re designed to replace your judgment entirely. I built the fix for each one.
This Site
6,000+ conversations compiled into what you're reading.
Three years of working with AI tools every day, figuring out where the output breaks and building the structural fixes. The methodology is documented. You're looking at the output.
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The Work
Professional and personal. Same eye on all of it.
Twelve years holding structural coherence on an enterprise platform. A jewelry brand. Print, music, a novel. Different materials, same way of seeing.
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How I Think
One question applied to every material.
What does the system receiving this actually need? That started in a classroom in Brooklyn. It applies to everything I've worked in since. The methodology, the research, and the systems that run it.
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